Senior Content Creator Programmes


Beschrijving van de vacature

Simavi is looking for an experienced and energetic


Senior Content Creator Programmes

(24 hours per week)


A healthy life.  It enables you to develop yourself socially and economically, take matters into your own hands and pursue your dreams. With good health, you can look after yourself and your family and lift yourself out of poverty. That is why Simavi works towards a healthy life for all.  We work to ensure that disadvantaged people, especially women and girls, in low- and middle-income countries practice healthy behaviours based on their own free and informed decisions.

We believe there are two crucial factors that determine good health and well-being: Sexual and Reproductive Health and Rights (SRHR) and access to Water, Sanitation and Hygiene (WASH). Our integrated approach of these two expertise areas is reflected in our programmes to achieve the greatest impact possible for the most disadvantaged groups in Africa and Asia. Our communications, lobby and advocacy efforts aim to engage the general public and involve them in what we do.


Since 1925, we have been working with local partners, the private sector, knowledge institutes, donors, alliance partners and governments to realise our highest ambition. We are amongst others the lead NGO in the WASH SDG Consortium and the Golden Line programme. And we are member of the Get Up Speak Out Alliance and the More than Brides Alliance.


In 2017, we have restructured our organisation. We introduced an agile style of working. Moving away from a hierarchical organisation into a ‘flat’ circles based organisation instead of departments. Each employee has one or more roles, which may vary in time. The roles are grouped into eight functional circles, each with a specific purpose and its responsibilities.


The challenge

As our Senior Content Creator Programmes you are responsible for building a strong profile of the work and impact of Simavi by creating, telling and sharing stories which connect. You gather and create valuable content that meet the needs of different kind of stakeholder groups for lobby and advocacy, for institutional and international fundraising purposes. You build, maintain and strengthen Simavi’s image and reputation, both internally and externally, and captivate and retain internal and external stakeholders. You create ‘behind the desk’ stories (for off and online) about developments around the different kind of themes Simavi is active on. The content must easily suit the different kind of stakeholders Simavi works with. This concerns both text and video.


One of your first assignments will be to develop and implement a communication strategy for our new EU funded programme Our lives, our health, our futures. This programme is designed to enable and support young women and adolescent girls from indigenous groups in the Chittagong Hill Tracts of Bangladesh to transition into adult womanhood with dignity, and bodily and sexual autonomy, without violence, coercion and/or discrimination.


The Senior Content Creator Programmes is coached by the Director Fundraising & Communication (F&C), but works very closely with the Programme Implementation circle.


Your main tasks and responsibilities

1.       Responsible for development and implementation of (programme) communication strategies to ensure visibility of the programmes; f.e. the newly granted EU programme.

  • Visibility strategy for the programmes that comply with visibility donor guidelines, that is relevant and takes into consideration the context (CHT, post-conflict area) and the women-centred logic of the programmes.
  • Implementation of visibility strategies in coordination with the staff in head office and local representation.
  • Adaption of communications based on the creative projects done by women and girls with regards to their priorities, needs and challenges. Use of creative projects outcomes in the communication strategies.


2.       Creating valuable content for Simavi about the themes, the programmes, the knowledge of Simavi to support lobby and advocacy, institutional fundraising, and reporting & results.

  • Co-develops and executes the content strategy and –calendar
  • Signals and translates external trends into Simavi’s strategy and vision.
  • Increase awareness, engagement and conversion based on different kind of political and professional BtoB communication and smart deployment of marketing resource mix.
  • Translate the complexity of the various programmes and themes Simavi is working on into a good story and make them accessible for different stakeholders.
  • Jointly responsible for maintaining and improving online reputation.
  • Developing content for social media platforms and anticipating discussions and questions on social about specific topics.
  • Able to draft media analyses, competition analyses and stakeholder analyses.


3.       Advising on communication issues

  • Providing strategic and tactical advice (and arranging or executing of communication activities resulting from this) in relation to the development of spearheads, files and cross-links of  Simavi and her mission and vision.
  • Attending and developing brainstorm sessions for possible communication approaches.
  • Evaluates cooperation with partners and signals opportunities to improve and/or expand the cooperation and realises this.


4.       Managing accounts and relations

  • Maintains and expands own internal and external network of stakeholders, suppliers and relations.
  • Maintaining and expands own (press) network.
  • Advises the management, colleagues and other collaborating partners on communication issues.
  • In co-creation with programme management and communication: drawing up media lists, organising press events, editing and translation of relevant content.
  • Evaluates cooperation with partners and signals opportunities to improve and/or expand the cooperation and realises this.


Do you recognise yourself in this profile?

  • A bachelor level of education in a relevant field.
  • At least 5 years of experience in strategic communications, preferably in international development sector.
  • Extensive communication and preferably journalistic/editorial experience, preferably in a daily news and/or current affairs programme, an opinion magazine or a daily newspaper.
  • A genuine interest in WASH and SRHR themes and you are intrinsically motivated to communicate about this to a broad range of stakeholders.
  • Experience with behavioural change communication (e.g. awareness raising, advocacy messages).
  • Experience in developing and writing complex content; to produce or to make it simple.
  • Online experience and knowledge of social media is a must.
  • Experience in working in Wordpress is a plus.
  • Fluent in Dutch and English; you can write flawlessly in Dutch and English.
  • Proactive and pragmatic, thinking from opportunities and possibilities.
  • Creative and full of initiative.
  • Result-driven and entrepreneurial.
  • You stand your ground and know how to provide feedback in a positive way.
  • You are a team player and are open to others opinions and ideas.
  • Eligible to work in the Netherlands.

What do we offer?

Simavi offers a result-driven and challenging position in an international working environment, with considerable ways to make a difference. Besides a fun and healthy working environment (i.e. weekly bootcamp sessions, agile way of working and healthy lunches), we are an equal opportunity employer meaning we don’t discriminate in our hiring practices and we actively seek a diverse applicant pool. Our five core values lie at the basis of everything we do: just, sustainable, empowering, inspiring, connecting.


We offer a contract for 1 year for 24 hours per week with possible extension. The salary we offer depends on the years of working experience you bring along and will be within the salary range of € 1,836 and € 2,591 gross per month for 24 hours/week (i.e. € 2.755.- and € 3.887.- gross per month for a fulltime contract of 36 hours per week).

Our office is located at Naritaweg 135, which is a 2 minutes’ walk from train station Amsterdam Sloterdijk.

How to apply?

Do you recognise yourself in the profile and do you want to contribute to Simavi’s mission and vision? Please upload your motivation letter and resume (in English, max. 4 pages) before 23 January 2019 via this application link:

Do you have questions about this position? Please send your question to Ursula de Mol with Sr. Content Creator Programmes in the subject line.


Or visit our website: (Dutch) or (English).


The procedure consists of 2 interview rounds, a case study and a reference check.


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Because physical and emotional safety of children is crucial for Simavi, we do not accept any form of abuse. Child safeguarding is addressed in our recruitment and selection process.


Commercial inquiries or job postings are not appreciated or accepted regarding this vacancy.